Here is how they look at it.
When looking for your star athlete or donor you have to identify them. Just like every kid participating on a high school team my be a potential recruit the same goes for every individual in the world can be a potential donor.
2. Qualifying the Pool of prospects
Every coach is looking at the players and seeing if they are the piece of the puzzle that will make them a championship team and it's the same as for donors. Are they a fit with our school do we have the same things in common. I am sure people want to be part of a winning team and will give their last dime to have their name associated with that organization.
They go on to talk about ability and fit, contact with the prospect, research on your prospect, personal contact with the prospect, personal connections, personal visit to make the hit. Sometimes you being the coach show a prospect player or donor that you really want to start a relationship by visiting them personally. As a coach who is coaching at the high school level or a college coach wanting to be an athletic directors read the article and ask yourself, I'm ok having a sub par team with no money or I want to be in contention and that others or willing to invest money in my team.
Here is another link that can help with recruiting and fundraising. I think it make good sense to have people on your team that have the same passion as you do for your progam and school.
http://www.zimmerman-lehman.com/recruitingfundraisinginmind.htm
Improve your Recruiting and Fundraising Results
Building your enrollment and donations often comes down to relationships. Although it does not focus on sports I think it gives a key point that the get the top prospect athlete or donor it starts with relationships.http://www.mailprint.com/education.htm
In the fragmented world of higher education, recruitment and development might seem like very different operations, but Mr. Lundquist doesn’t see it that way. “At its core, what admissions people are doing is very similar to what fund-raisers do,” he says. “You want to tell the story of the institution. It’s about reaching out to people and being respectful, and if they don’t want to hear from you, then you bug off.”
http://chronicle.com/blogs/headcount/what-fund-raisingrecruiting-have-in-common/22461
So as you can see there is no difference between fund-raising and recruiting. It is done by just about all directors in charge of some school or program so coaches should do it as well. You can't just do on a leave the other part to someone else. I think if your doing both as a coach you know first hand what you are getting.
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